A tailored brand and communications tracking service using dedicated approach and design for new and existing products or services
Our Philosophy
- If advertising and communications are directed at a specific target group of consumers then tracking the campaign should be confined to interviewing that group
- Approach to reflect different communication channels used by campaign
- Differing strategies according to whether campaign is aiming to:
➢ Increase brand awareness/saliency
➢ Maintaining presence with existing users
➢ Communicating something new about product/service
➢ Launching new brand/service
Strategies
- Pre/post or continuous designs
- Face-to-face, either in-home or in-street interviewing
- Digital approaches using online or mobile panels
- Digital interviews with sample of existing users generated from client database, promotions/store cards or social media
- ‘Cookied’ Panel where tags embedded to measure exposure of panellists to particular Digital ads