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About Us

Creative problem solving using robust research designs to produce insightful recommendations

JVA offers consultancy at all stages of research projects from creative design, project management and fieldwork, through to analysis of data, debriefing of findings including intuitive interpretation and actionable recommendations.

We have a reputation for answering the most difficult marketing and insight objectives although we also enjoy working on more straightforward projects as well!

Jeff Valentine is an experienced Research and Insight consultant specialising in consumer insight, new product development research, concept/proposition screening, product testing, advertising tracking, segmentations, social research and research with children/teens.


  • Lynda Moseley

    “We've worked with JVA for many years and always found them to be very professional and rigorous in their approach.  They have a very strong skillset in terms of sample and questionnaire design and finding the most simple and efficient way of handling sometimes difficult questioning.  Great at taking a brief all the way through to delivering the insights needed to help the business. We rely very heavily on JVA for product testing, where they consistently deliver a quality sample, a tight process and all at a reasonable cost.  All in all, JVA are a pleasure to work with”.

    Lynda Moseley - AG Barr Consumer Insight Manager

  • Paul Cousins

    “We have worked with Jeff and his team for well over a decade now, on a multitude of projects in many different sectors. However difficult the brief Jeff has always managed to come up with a creative and robust solution to find the answers we need. Always reliable, always on time, always on budget and always accurate and concise; I cannot think of a partner business I would rather work with.”  

    Paul Cousins. Joint MD, CousinsDavis Associates Ltd.